The hospitality industry is experiencing a significant shift towards digital transformation, and Hyatt Hotels Corporation is leading this change with the introduction of innovative tools designed to enhance customer experiences and streamline internal processes. In collaboration with Tambourine, a hospitality marketing technology company, Hyatt has launched the Event Experience Guide, a digital resource aimed at revolutionizing event planning. This initiative is integral to Hyatt’s Together by Hyatt event philosophy, which focuses on ensuring that customers feel more cared for, efficient, impactful, and intentional during their event planning journey. This new guide sets a precedent in how meeting and event planners interact with Hyatt properties, showcasing a commitment to technological advancement and customer care.
Introduction to the Event Experience Guide
In a bid to transform the event planning process, Hyatt has launched the Event Experience Guide in collaboration with Tambourine. The guide is designed to streamline communications and improve efficiency for meeting and event planners. This digital resource offers tailored planning tools, such as curated food and beverage menus unique to each Hyatt location and Sustainability Fact Sheets. These features aim to make the planning process more seamless and efficient. According to Steve Enselein, Senior Vice President of Events at Hyatt, the guide simplifies the planning and execution process by centralizing crucial information, thereby setting a new standard in the industry. The global rollout of this guide emphasizes Hyatt’s commitment to continuously enhancing the event planning experience across its properties.
The Event Experience Guide is part of the broader Together by Hyatt philosophy, which focuses on making customers feel more cared for and ensuring their planning process is efficient and impactful. This initiative comes from a collaboration built on a history of successful partnerships between Hyatt and Tambourine. The guide signifies a new era in event planning, leveraging technology to create a more customer-centric and efficient experience. Meeting and event planners can now access customized resources that ensure their events are executed flawlessly, putting Hyatt at the forefront of technological innovation in the hospitality industry.
Leveraging Technology for Enhanced Customer Experiences
Hyatt’s commitment to technological innovation is evident in the detailed, property-specific features of the Event Experience Guide. This digital tool provides planners with access to customized resources like curated food and beverage menus unique to each Hyatt location, along with Sustainability Fact Sheets that detail environmentally friendly practices. These tailored features are designed to make the planning process smoother and more efficient. Steve Enselein, Senior Vice President of Events at Hyatt, highlights that the guide centralizes critical information, simplifying the entire planning and execution process. By aggregating all necessary information into one resource, Hyatt ensures that planners can focus more on creating impactful events rather than managing logistics.
In addition to providing centralized information, the Event Experience Guide also offers practical tools that facilitate better event planning and execution. Planners have access to property-specific menus and guidelines, allowing for a more personalized touch in their event preparation. This focus on tailored solutions reflects Hyatt’s dedication to enhancing customer experiences and staying ahead of the technological curve. The initiative underscores a larger trend within the hospitality industry where digital transformation is not just a convenience but a necessity for improving customer service and operational efficiency. Hyatt’s approach exemplifies how integrating technology can elevate the standard of care provided to customers.
The Power of Collaboration: Hyatt and Tambourine
The successful launch of the Event Experience Guide is the latest result of the ongoing collaboration between Hyatt and Tambourine. This partnership began in 2022 when Tambourine started offering property-level digital marketing services to Hyatt in the U.S. and Latin America, including paid media, SEO, and social media strategies. The positive outcomes from these initial collaborations laid the groundwork for the development of the Event Experience Guide in 2023. Jeff Spaccio, Executive Vice President of Global Hotel Brands at Tambourine, credits the effective teamwork between Hyatt’s Corporate Events Team and Tambourine’s Global Hotels Division for crafting this innovative tool. Their combined expertise and shared vision have played a pivotal role in bringing the guide to life.
The collaboration between Hyatt and Tambourine illustrates how strategic partnerships can drive innovation in the hospitality industry. Tambourine, established in 1994, has a history of disrupting the industry with integrated marketing solutions for a range of hospitality clients. Their focus on customer service and digital marketing performance aligns well with Hyatt’s mission of caring for people so they can be their best. Together, Hyatt and Tambourine have created a tool that not only aids in event planning but also embodies Hyatt’s broader philosophy of Together by Hyatt. This philosophy aims to center customers in the planning process, ensuring their needs and expectations are met efficiently and effectively.
Customized Resources for Seamless Event Planning
The Event Experience Guide goes beyond centralizing information; it is about customization and personalization. This digital resource includes various tailored planning tools such as Event Success Guidelines and property-specific resources designed to simplify and streamline the planning process. These elements help planners conceptualize and execute events more efficiently and effectively. The guide’s emphasis on customization reflects Hyatt’s broader strategy to integrate customer care with innovative digital solutions. By providing such personalized resources, Hyatt ensures that each event is well-planned and meets the unique needs of its clients.
One of the standout features of the Event Experience Guide is the inclusion of customized planning tools that cater to the specific requirements of each event and property. These tools are designed to save planners time and effort, allowing them to focus on creating memorable experiences for their attendees. From property-specific guidelines to curated menus, the guide offers a comprehensive suite of resources that make the planning process more efficient. This initiative underscores Hyatt’s commitment to innovation and customer care, setting a new benchmark in the hospitality industry for personalized service and technological integration. By leveraging these advanced digital tools, Hyatt is not only enhancing the planning process but also elevating the overall event experience for its customers.
Phased Global Rollout
Hyatt’s strategic approach to the deployment of the Event Experience Guide includes a phased rollout plan. The goal is for medium-to-large properties with significant meeting and event spaces to adopt the guide by the end of 2026. This phased approach ensures that the tool can be refined and optimized based on user feedback, guaranteeing a robust and effective resource for planners worldwide. The incremental rollout allows Hyatt to gather valuable insights and make necessary adjustments, ensuring that the tool meets the diverse needs of its global clientele. This strategy highlights Hyatt’s commitment to continuous improvement and innovation in the hospitality sector.
The phased rollout plan also ensures that Hyatt can maintain its high standards of service while integrating this new technology across its properties. By adopting a gradual implementation strategy, the company can provide adequate training and support to its staff, ensuring a smooth transition to the new system. This approach not only enhances the effectiveness of the guide but also reinforces Hyatt’s dedication to providing exceptional customer service. The phased deployment underscores the company’s strategic vision and its commitment to leveraging technology to improve the event planning process. As more properties adopt the Event Experience Guide, Hyatt is poised to set a new standard for digital innovation in the hospitality industry.
The Impact on the Hospitality Industry
Hyatt’s introduction of the Event Experience Guide is part of a larger trend in the hospitality industry towards embracing digital solutions to meet evolving customer needs. The guide represents a significant step forward in how events are planned and executed, showcasing the potential of technology to transform traditional processes. Events and forums within the industry, such as the BAE Event and the Branded Residences Forum, continually emphasize the importance of technological advancements in hospitality. These platforms underscore the transformative impact of digital tools, supporting the industry’s commitment to innovative and efficient event planning solutions. By adopting such advanced tools, Hyatt is setting an example for other hospitality providers to follow, demonstrating the benefits of digital transformation.
The positive impact of the Event Experience Guide on the hospitality industry extends beyond Hyatt properties. As more companies recognize the value of integrating digital tools into their operations, the standard for event planning and execution is being elevated across the board. The guide serves as a model for how technology can enhance customer experiences and streamline internal processes, setting a new benchmark for excellence in the industry. This focus on innovation and efficiency is crucial as the hospitality sector continues to evolve to meet the changing needs of its customers. Hyatt’s proactive approach to digital transformation highlights the growing importance of technology in delivering exceptional service and creating memorable event experiences.
Together by Hyatt: A Customer-First Philosophy
The Event Experience Guide is a manifestation of Hyatt’s broader Together by Hyatt philosophy, which centers customers at the heart of every planning process. This philosophy focuses on meeting and exceeding client expectations through a blend of efficient processes and personalized care. By integrating advanced digital tools like the Event Experience Guide, Hyatt ensures that each event is not only well-executed but also resonates with planners and attendees alike. This customer-first approach is designed to create impactful and memorable experiences, reinforcing Hyatt’s reputation for excellence in hospitality.
Hyatt’s Together by Hyatt philosophy emphasizes the importance of understanding and addressing the unique needs of each client. The Event Experience Guide embodies this philosophy by providing planners with tailored resources that simplify and enhance the planning process. This focus on personalization and efficiency ensures that each event is executed to the highest standard, meeting and exceeding customer expectations. By adopting such an innovative approach, Hyatt is setting a new standard for customer care in the hospitality industry. The Event Experience Guide is a testament to Hyatt’s commitment to leveraging technology to create seamless and impactful event experiences, reinforcing its position as a leader in the industry.
Future Prospects and Industry Leadership
Hyatt’s commitment to technological innovation is evident in the Event Experience Guide, a digital tool offering planners access to detailed, property-specific resources. The guide includes curated food and beverage menus unique to each Hyatt location and Sustainability Fact Sheets that outline eco-friendly practices. These features aim to streamline the planning process, making it more efficient and less stressful.
Steve Enselein, Senior Vice President of Events at Hyatt, emphasizes that the guide centralizes all critical information, simplifying both planning and execution. By consolidating essential details into one resource, Hyatt enables planners to concentrate on creating impactful events rather than getting bogged down in logistics.
Besides centralized information, the Event Experience Guide includes practical tools like property-specific menus and guidelines, allowing for a personalized touch in event preparation. This focus on tailored solutions demonstrates Hyatt’s dedication to enhancing customer experiences and maintaining a technological edge. This initiative highlights a broader trend in the hospitality industry, where digital transformation is essential for improving customer service and operational efficiency. Hyatt’s approach shows how integrating technology can elevate the standard of care provided to customers.
