In a significant move to enhance their portfolio and better cater to guests seeking nature-oriented accommodations, Marriott International is making a strategic entry into the outdoor lodging sector by acquiring Postcard Cabins and forging a partnership with Trailborn. This expansion is aimed at providing more options for travelers eager to explore the great outdoors while still enjoying the modern comforts and upscale amenities associated with Marriott’s brand.
Postcard Cabins, previously known as Getaway Outposts, offer a unique lodging experience with their tiny, pet-friendly cabins located within a two-hour drive from major urban centers. These cabins are designed to provide a blend of privacy and modern convenience, making them an attractive option for those looking to escape the hustle and bustle of city life. Currently, Postcard Cabins feature 29 properties with over 1,200 cabins spread across the nation, giving travelers ample choices for their next nature retreat.
Meanwhile, Trailborn takes a bespoke approach to outdoor accommodations by offering adventure-themed hotels in some of America’s most iconic outdoor destinations. With 559 rooms across five prominent locations, including stunning areas near Rocky Mountain National Park and the Grand Canyon, Trailborn is perfectly positioned to attract adventure enthusiasts. Several additional properties are also under development, promising even more options for those seeking unique lodging experiences in picturesque settings.
Marriott plans to integrate both Postcard Cabins and Trailborn into its existing systems by 2025, making these nature-focused accommodations easily accessible through Marriott.com and the Marriott Bonvoy app. This integration will also present significant opportunities for franchisees and developers, who can now align their outdoor properties with Marriott’s prestigious brand and loyalty program, which already has over 219 million members. The terms of the transactions have not been disclosed, but it is clear that this strategic move will play a crucial role in Marriott’s efforts to diversify its offerings and meet the growing consumer demand.
In conclusion, Marriott’s expansion into the outdoor lodging sector underscores its commitment to providing unique and memorable experiences for travelers. By incorporating Postcard Cabins and Trailborn into its portfolio, Marriott aims to offer new, appealing options for those seeking adventures in nature without sacrificing comfort and convenience. The future integration will mark a significant milestone in Marriott’s ongoing journey to innovation and customer satisfaction in the hospitality industry.
