IHG Hotels & Resorts is ingeniously leveraging their role as the official hotel partner and loyalty program of the US Open for the sixth consecutive year by tapping into a popular cultural debate regarding the color of tennis balls—whether they are green or yellow. Their innovative marketing
The hospitality industry is at a pivotal moment, leveraging near-term stability to pave the way for sustainable long-term success. The recent insights and strategies shared at the 46th Annual NYU International Hospitality Industry Investment Conference laid out a roadmap for achieving this goal,
The recent merger between Zleep Hotels A/S, a premier Danish hotel company, and Core Hospitality A/S, a third-party hotel management firm, marks a pivotal moment in the Danish hospitality sector. By forming Core Hospitality, this union has elevated the company to become the fourth-largest hotel
The recent announcement by ITC Hotels regarding their upcoming Welcomhotel property in Pushkar, Rajasthan, marks another significant milestone in the chain's aggressive expansion strategy. This venture, in collaboration with SRK Hospitality, aims to elevate ITC Hotels' presence and redefine luxury
In a remarkable development for Türkiye's tourism sector, the highly anticipated Mövenpick Resort Antalya Tekirova is set to open its doors in Q2 2024. This project, a collaborative effort between Accor and Prince Group, brings the Mövenpick brand to the Mediterranean coast of Türkiye for the first
In today's fast-paced, tech-driven world, the hospitality industry is leaping forward by harnessing the power of augmented reality (AR) and virtual reality (VR) to redefine and elevate the guest experience. Gone are the days when travelers simply sought a place to rest their heads; now, they crave
Imagine checking into a hotel after a long day of travel, settling into a comfortable bed, only to wake up with itchy, red welts. This unpleasant scenario is more common than one might think, thanks to the resurgence of bedbugs in hospitality environments. Hotels, which pride themselves on offering
In recent years, the hospitality industry has witnessed a notable shift with major hotel brands like IHG, Hilton, Marriott, and Wyndham increasingly investing in the development of mobile applications to enhance guest experience and loyalty. These apps have significantly evolved from their initial
Mobile technology has taken the travel industry by storm, transforming the way we plan, book, and experience our trips. The convenience and accessibility provided by smartphones and mobile apps have made traditional travel agents a thing of the past. But beyond convenience, mobile technology plays
In an era where efficiency and guest satisfaction are paramount, the hospitality industry is embracing mobile technology like never before. From the front desk to the back office, mobile solutions are reshaping every facet of hotel management. By leveraging these technologies, hotels can provide
