Augmented reality (AR) is transforming destination marketing by offering immersive and interactive travel experiences. AR in tourism involves reshaping the industry through digital avenues that promote trips in an exciting way. Marketers use it to provide potential tourists with engaging and unique
The hospitality industry has long been led by a main goal: delivering exceptional guest experiences. However, in 2025, this task is closely tied to utilizing new and advanced technology. The needs of today's travelers, along with the challenges of finding workers, are prompting hotels to act
After years of economic uncertainty and a lengthy pandemic that put the entire landscape of hospitality at risk, the sector is finally on the path to recovery. But now, industry professionals are experiencing another big pain point that’s not as easy to overcome as many would like it to be: a
A domain long dominated by human interaction and personalized service, the hospitality industry is transforming into something new. Today, organizations are witnessing the incorporation of technology into guest experience more than ever before. Some of the novel technologies go from “nice to have”
The B2B event planning industry is on an upward trajectory, with 77% of event attendees saying in-person B2B conferences are best for networking while 37% of people think in-person events are best for learning how to use a new product. Your peers across sectors understand this new reality—and are
Business owners and managers usually focus on cultivating customer relationships, excellent food quality, and unforgettable ambiance. Yet, they might struggle to monitor cash flow , which, more often than not, leads to serious financial strain. Furthermore, such negligence or incompetence could
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