The B2B event planning industry is on an upward trajectory, with 77% of event attendees saying in-person B2B conferences are best for networking while 37% of people think in-person events are best for learning how to use a new product. Your peers across sectors understand this new reality—and are
Business owners and managers usually focus on cultivating customer relationships, excellent food quality, and unforgettable ambiance. Yet, they might struggle to monitor cash flow , which, more often than not, leads to serious financial strain. Furthermore, such negligence or incompetence could
In recent years, both B2B and B2C companies have invested heavily in experiential marketing, helping spending to surpass the $121.87 billion spent in 2019. This year, spending is expected to grow by 10.5%, which is more than the 9.7% growth seen in 2023. And while the event and live marketing
The travel scene in 2024 was an amalgamation of adventure getaways and searching for a piece of heaven on earth. From visiting hotspots popularized on Instagram to destinations associated with blockbuster movies, there were enough exciting options for every type of traveler. But when hotspots began
Guest reviews hold a central place and are significant for the formation of the success of a lodging business. Positive critiques do more than improve credibility; they also aid in visibility, attracting more tourists and outstanding bookings. As a result, hoteliers need to concentrate on specific
It’s the kind of story that Silicon Valley startup founders can only dream of – a wild experiment between three college friends spawns a company with a market cap of $87 billion in just under two decades. For Brian Chesky and his friends, who became co-founders, this is the story of Airbnb. As the
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