Editorial

Imagine this: Your hotel guests are unlocking rewards through sustainable actions, like recycling or opting out of daily linen changes. Your employees are excited to complete training because every module earns them points they can cash in for perks.  Once a futuristic fantasy, gamification has

Regardless of your sector, understanding audiences is key to successful marketing. Focusing on the right geographic markets can significantly improve outcomes. In the hospitality industry, consumers have varying needs and interests. As younger generations—Gen Z and millennials—grow as a traveler dem