Guest reviews hold a central place and are significant for the formation of the success of a lodging business. Positive critiques do more than improve credibility; they also aid in visibility, attracting more tourists and outstanding bookings. As a result, hoteliers need to concentrate on specific rating websites that can reach many people. Other strategies include offering excellent services and requesting ratings and insights visitors can share with your establishment at the correct times. People keen on sharing their feelings and impressions after visiting should be offered the chance to go to the correct feedback platforms.
That said, positive written accounts from customers describing their experience are essential in the contemporary world. Such reports help travelers narrow down their choices of places to stay. On top of that, people are more likely to book a room at a hotel if it has favorable online reviews. This article will explore the best online platforms and promotion methods for ensuring guests write and post their experiences.
Why Feedback Matters for Hotels
In the new economy of the hospitality industry, online reviews are a way to ensure the trust of potential guests. They offer a sense of credibility and authority to the reader, help to enhance a site’s position in the search engine ranking results, and make a lasting impression on a traveler. In this way, by building up a consistent positive comments base, your venue can rank amid competition and ensure more tourists’ attention and choice in favor of the given hospitality facility.
Boost Your Credibility with These Review Powerhouses
Each testimonial site targets the end user with distinct characteristics, providing opportunities to amplify the engagement and enhance the belief of the lodging business. Below are the top platforms where your resort should focus its efforts:
Google Reviews
Google Reviews are essential for boosting your online visibility. Positive feedback on this platform can enhance your ranking on both Google Search and Google Maps, frequently the first places potential guests visit when booking accommodations. Ensuring your profile is up-to-date with high-quality images and accurate details is vital in attracting attention.
Tip: After your well-rested globetrotters check out, include a link to your Google Review page in follow-up emails to encourage them to share their experiences.
Tripadvisor
TripAdvisor retains its position as the leader of the hospitality ratings market. A community testimonial is a powerful tool that helps millions of travelers make their choice in favor of a particular hotel. Being among the most visited sites and constantly emphasizing traveling, Tripadvisor provides excellent visibility for your venue.
Tip: Ensure that your profile on TripAdvisor has new pictures and descriptions. It can be helpful to reveal the site during follow-ups after one’s stay to remind them of it and encourage them to write a comment.
Booking.com
Due to its popularity as an online service for booking accommodations and services, Booking.com is the most trusted site, with confirmed reviews left by registered users. Good comments about the hotel here make tourists want to book your accommodation.
Tip: Always follow up with guests via email or text after checking out to let them know you would appreciate them leaving a report about their stay on Booking.com.
Expedia and Hotels.com
Expedia and Hotels.com, which has been operating since 2002 as a part of the Global Expedia Ecommerce Group, is supplied by numerous sources and shares a network of feedback in various travel sites. They can draw a broad audience base of clients, which is useful to hostelries utilizing their booking services.
Tip: Encourage people who booked through Expedia or Hotels.com to leave reviews on those platforms, as this criticism reaches a broad audience. A best practice is to send quick emails with direct links to the property review pages, making it easy for individuals to share their experiences.
Facebook
Using social media and interacting with followers effectively promotes your establishment. These tools can help you reach travelers and connect with them on their social media platforms.
Tip: Facebook has a section where people can comment about your business. Ensure there are many good comments for everyone to see, and invite a little reminder to rate and share their experience.
How to Improve the Kind of Critiques That Your Guests Will Write
Getting revisions does not end with only asking. The approach should be preventive. Here’s how to inspire visitors to leave five-star reviews:
Provide Exceptional Service
Positive experiences put into writing on social media are essential for earning a good reputation. It is said that a tourist evaluates not just the friendly check-in but every moment of outstanding service. If amenable, go out of your way to be unique. For instance, give small gifts when greeting people and leave personal notes.
Example: Welcome tokens, welcome cards, commodities, and the like go a long way toward connecting with visitors and even creating lasting memories with them.
Boost Guest Feedback with Timely Requests
Timing is of the essence when asking for a rating in writing. But, you should never ask for opinions right as someone is checking out. Instead, send a follow-up message after they have left. Tools like DigitalGuest can help with this task in a polite yet productive way.
Example: After a customer has left the room, you can send them a ’ thank you’ email with clickable links to testimonial platforms and other promotions.
The Power of a Thoughtful Response to Criticism
Reactions prove that vacationers appreciate your efforts and the staff’s willingness to listen to them. As mentioned, thanking commenters is essential because it boosts the venue’s reputation and increases traffic to your page. However, make sure to kindly address those who left negative comments to show your willingness to change.
Example: If someone has a negative comment, listen to it, be courteous, and tell them how the issue will be handled.
Make Leaving an Evaluation a Breeze with QR Codes
The more venues insist on visitors posting thoughts on their stay online, the less likely they will do so. One way to incite ratings is to include the links to the review page in the ‘thank you’ messages, but an even better one is to put up QR codes at various points in the hotel.
Example: If some people wish to remain anonymous or just do not want to speak to someone about their experience in detail, provide a QR code near the reception or in rooms so guests can quickly use their smartphones and leave a comment right away.
Turn Feedback into Social Proof and Drive More Bookings
Repost opinions and ratings from previous clients on your website and activity pages to influence other clients to book your services. Testimonials have a powerful message about the quality that your business has delivered.
Example: Hoteliers can include a “Guest Reviews” section on your website’s first page or share positive observations on social network accounts.
Using Critiques to Fine-Tune Your Service and Exceed Expectations
Customer comments and reviews after their stay are constructive. They show what tourists like and dislike. Ensure you go through all the critiques across the various platforms to establish shortcomings and areas for improvement. Then, invest in changing the way you provide services.
Example: Use the most frequent comments from former guests to innovate training programs that will eventually enhance services and address issues that negatively impact consumers’ expectations.
Conclusion
Reviews from visitors reflect the quality of the hotel’s services. Collecting positive feedback and solidifying the business’s credibility means paying attention to quality, request time, and criticism management. With these strategies, your accommodation will be positioned to develop a positive cycle of golf improvement, people’s satisfaction, and more bookings.
