I’m thrilled to sit down with Katarina Railko, our esteemed hospitality expert, who has honed her expertise in the travel and tourism industry while becoming a prominent voice in entertainment and events. With a particular passion for expos and conferences, Katarina brings a wealth of insight into the world of live events and film communications. Today, we’re diving into the EVCOM London Live and Film Awards 2025, exploring its powerful theme, its impact on professional growth, and how it’s shaping the future of the industry through innovation and creativity.
How does the theme “Growth Powered by Possibility” resonate with the goals of the EVCOM London Live and Film Awards this year?
I think this theme is incredibly inspiring because it captures the essence of what EVCOM stands for—pushing boundaries and embracing what’s possible. It’s about encouraging participants to think beyond limitations and focus on innovation and ambition. We hope it motivates entrants to showcase work that not only reflects their current achievements but also their vision for the future, sparking ideas and collaboration across the industry.
In what ways do these awards foster creative evolution and professional development for those who participate?
The awards are a unique platform where individuals and teams can step out of their day-to-day routines and really reflect on their craft. By submitting work, you’re not just competing—you’re getting feedback and recognition that can refine your creative approach. Plus, the event itself offers networking opportunities and exposure to new ideas through interactions with peers and industry leaders. It’s a space to learn, grow, and even redefine your professional path.
What makes EVCOM events stand out as a must-attend experience in the industry?
EVCOM events have this incredible energy that sets them apart. They’re not just about handing out trophies; they’re about building a community where everyone is invested in each other’s success. The atmosphere is electric with inspiration, and you leave feeling connected and motivated. I’ve seen firsthand how attending has opened doors for smaller agencies or freelancers, giving them visibility and connections that transformed their careers.
Can you shed light on how the award categories have evolved this year to reflect trends in live events?
Absolutely, the categories have been updated to mirror the dynamic shifts in how live events are created and experienced. We’ve introduced areas that focus on digital integration, audience engagement, and measurable impact, recognizing that events today aren’t just about the moment but about lasting impressions. These changes highlight how the industry is adapting to new technologies and audience expectations, ensuring the awards remain relevant and forward-thinking.
How do you see the awards acting as a catalyst for growth for businesses or individuals in this space?
Entering or even attending the awards can be a game-changer. Commercially, it’s a chance to showcase your work to potential clients and partners, often leading to new projects or collaborations. Reputationally, being associated with EVCOM signals excellence and innovation, which can elevate a company’s standing. Creatively, the process of preparing a submission often pushes teams to think bigger and refine their storytelling, which benefits their work long-term.
Who do you believe would benefit most from entering the EVCOM London Live and Film Awards?
I’d encourage any creative team, agency, or professional working in brand communications, live events, or corporate film to consider entering. Whether you’re a small independent outfit or part of a larger in-house team, the awards are a fantastic opportunity to gain recognition. We’re especially eager to see projects that push boundaries—think innovative storytelling, technical breakthroughs, or initiatives with a strong social impact. If you’ve got something bold to share, this is the place for it.
Can you tell us more about the future-focused aspect of this year’s event and what attendees can look forward to?
The event is designed to look ahead, so attendees can expect to hear from visionary speakers who are at the forefront of industry trends. We’ll be diving into topics like the role of technology in events, sustainability in production, and how to create experiences that resonate in a digital-first world. It’s all about equipping participants with insights and ideas they can take back to their work, ensuring they’re ready for what’s next in live events and film communications.
What’s your forecast for the future of the live events and film communications industry, especially in light of current disruptions?
I’m optimistic about where we’re headed, despite the challenges like budget constraints and shifting audience behaviors. I believe we’re on the cusp of a new era where hybrid events and personalized experiences will dominate, blending the best of in-person and digital. The industry will continue to innovate, finding ways to create meaningful connections no matter the format. My forecast is that adaptability and creativity, much like what’s celebrated at EVCOM, will be the driving forces shaping our future.
