Katarina Railko, a leading expert in hospitality and events, has carved a remarkable path in the travel and tourism industry. With a keen focus on expos and conferences, her insights are pivotal for understanding the evolving role of women in these fields. She shares her invaluable experiences and perspectives on diversity, balancing professional growth with personal commitments, and fostering the next generation of leaders.
Could you share a brief overview of your career journey in the events industry?
My journey began in the bustling world of travel and tourism, where I quickly discovered a passion for orchestrating experiences that bring people together. Over the years, I honed my skills in hosting and managing large-scale events, from intricate expos to insightful conferences. This rewarding career path has allowed me to continuously learn and adapt, fueling my passion for the hospitality sector.
How have you seen the role of women in the events industry evolve over the years?
There has been substantial progress since I started. Initially, women were mainly in support roles, often overshadowed in leadership. Today, there’s growing recognition of their influence, with women taking on more prominent and strategic roles. However, representation at top leadership levels still needs improvement, and continued efforts towards gender equity are essential.
You mentioned having 35 years of experience. How has the industry changed since you began your career?
The industry has undergone significant transformation. Technological advances have revolutionized the way we plan and execute events, creating more efficient and engaging experiences. Meanwhile, the focus has increasingly shifted towards inclusivity and sustainability. Despite these changes, the core of the industry—creating meaningful human connections—remains steadfast.
What role does work-life balance play in the events industry, and how do you personally manage it?
It’s a tough balance, given the high-pressure nature of our work. Personally, I’m still working on this, but I encourage my teams to capitalize on quieter times to recuperate. The industry is making strides in acknowledging the importance of work-life balance, but there’s still a long way to go.
How supportive do you find the industry in addressing work-life balance, and how do you encourage it within your team?
There’s definitely more awareness now, which is encouraging. As someone who has struggled with balance, I emphasize the importance of flexibility and mental well-being with my team. We try to create an environment where it’s okay to step back, recharge, and return with renewed focus.
Can you elaborate on the current initiatives aimed at promoting diversity, equity, and inclusion in the events industry?
The momentum for DE&I remains strong, with many organizations implementing programs to drive change. These initiatives include mentorship programs, inclusive networking events, and unconscious bias training. The focus is on creating an environment where every voice can be heard and valued.
How does your organization tackle DE&I both in client work and within your team?
We are deeply committed to embedding DE&I in everything we do. Internally, it starts with fostering a culture of openness and respect. Externally, we aim to reflect these values in client engagements, ensuring that events are inclusive and representative of diverse perspectives.
What challenges did you face being one of the youngest female Board Directors, especially in a male-dominated environment?
It was daunting at first, given the stark male dominance. I faced my share of skepticism, but I viewed each challenge as a learning opportunity. Navigating this environment required resilience and confidence in my abilities, while always pushing for broader recognition of women’s capabilities.
How can young women entering the events industry navigate the existing gender gap?
Young women should remain persistent and focused. It’s important to seek mentors, build a solid professional network, and gain hands-on experience. Understanding the business side, like budget management and strategy, will also empower them to take on leadership roles.
What are some practical steps women can take to gain onsite knowledge in the early stages of their careers?
Volunteering at events is a fantastic way to gain onsite knowledge. This exposure facilitates a deeper understanding of what it takes to execute successful events. Women should also seek out conferences and workshops to expand their skill sets and build valuable industry connections.
How do you maintain resilience when confronted with setbacks or failures in your career?
Resilience comes from maintaining perspective. Whenever I face setbacks, I take a step back to gain clarity. Physical activity, like walking, helps clear my mind. Viewing challenges as learning opportunities rather than insurmountable failures is crucial to maintaining a positive outlook.
What advice helped you navigate difficult situations, and how do you apply it in your professional life?
The best advice I received was to remember that “nobody died.” It puts everything in perspective, emphasizing that most setbacks are temporary. I apply this mindset regularly, focusing on finding the positives and turning difficulties into stepping stones for future success.
In your opinion, what kind of educational changes are needed to prepare women for leadership roles in the events industry?
Education should include courses focused on leadership, with an emphasis on developing soft skills like negotiation and conflict resolution. Practical workshops and internships designed to address the unique challenges women face in leadership can also be immensely beneficial.
How might leadership courses specifically tailored for women benefit the industry?
Such courses can empower women by boosting their confidence and providing them with tools to navigate complex leadership landscapes. They create a nurturing environment where women can learn from one another and gain insights from successful female leaders.
Can you suggest ways current and former female leaders can contribute to the growth of the next generation in the industry?
Female leaders can play a critical role by actively mentoring younger women and sharing their journeys. Creating platforms for open dialogue, holding networking events, and incorporating feedback into policies can help build a supportive community that fosters the growth of emerging leaders.
Do you have any advice for our readers?
Always stay curious and never stop learning. The industry is ever-evolving, and adaptability is key. Embrace challenges as a chance to grow and don’t shy away from taking bold steps. Trust in your ability to create meaningful impacts, wherever your career takes you.
