What if the hospitality industry could slash its carbon footprint while gaining a competitive edge in a market hungry for eco-conscious options? Picture a world where hotels and event venues not only meet stringent sustainability standards but also attract clients who value green practices. This vision is becoming reality through a groundbreaking partnership between From Now, a sustainability consultancy, and Greengage, a leader in sustainable travel and events certification. This alliance is set to redefine how the sector approaches net zero emissions, starting with a bold focus on top-tier certifications.
The significance of this collaboration cannot be overstated. As environmental concerns dominate corporate agendas and traveler preferences shift toward sustainability, the hospitality industry faces mounting pressure to adapt. This partnership offers a timely solution, combining expertise and actionable strategies to help venues achieve credible green credentials. It’s not just about meeting goals—it’s about transforming sustainability into a business advantage.
A Game-Changer for Green Hospitality
This alliance marks a pivotal moment for the hospitality sector. By joining forces, From Now and Greengage aim to support hotels, venues, and event spaces in achieving Greengage’s ECOsmart Platinum certification, the gold standard in sustainable practices. Unlike other initiatives, this partnership prioritizes rigorous, in-person validation, ensuring that sustainability isn’t just a label but a deeply embedded practice.
The impact of such a move is already generating buzz. Industry stakeholders see this as a chance to elevate standards across the board, especially as consumer demand for eco-friendly options continues to surge. With a focus on practical implementation, the collaboration promises to make green hospitality not just aspirational but achievable for venues of all sizes.
Moreover, the emphasis on Platinum certification sets a high bar. This isn’t about quick fixes or superficial claims; it’s about fostering long-term change that aligns with global net zero targets. Early adopters are already expressing optimism about how this could reshape their operations and market positioning.
Why Sustainability Matters More Than Ever in Hospitality
Climate change remains a pressing issue, and the hospitality sector is under intense scrutiny for its environmental impact. Hotels and event spaces are no longer judged solely on service or amenities—clients now evaluate their carbon footprints. A recent study by Booking.com revealed that 83% of travelers consider sustainable practices a key factor when choosing accommodations, highlighting the urgency for venues to adapt.
This growing expectation extends beyond individual travelers to corporate clients and event planners. Many organizations now mandate that their partners demonstrate verifiable green credentials, often tying contracts to sustainability performance. The pressure to comply with these demands has pushed the industry to rethink traditional operations, making partnerships like this one a critical lifeline.
At this juncture, the collaboration between From Now and Greengage emerges as a beacon of progress. It addresses the immediate need for transparent, measurable steps toward net zero, aligning with broader trends of accountability. Venues that embrace this shift stand to gain not only compliance but also a stronger reputation in a competitive landscape.
Breaking Down the Partnership’s Core Strategies
The foundation of this collaboration lies in a comprehensive approach to sustainability. Central to the effort is the pursuit of Greengage’s ECOsmart certifications, ranging from Bronze to Platinum, with a distinctive focus on in-person validation for the highest tier. This hands-on verification process, led by From Now through on-site audits across the UK, ensures that sustainability is integrated into every aspect of a venue’s operations, from energy use to staff training.
Beyond audits, tailored recommendations form a key pillar of the strategy. Each venue receives customized guidance to tackle specific challenges, whether reducing waste or optimizing resource consumption. This personalized support helps bridge the gap between ambition and execution, making eco-friendly practices both practical and impactful.
Communication also plays a vital role. The partnership equips venues with tools to effectively showcase their sustainability achievements, a crucial step in attracting eco-minded clients. Pilot programs with select venues have shown promising results, with several already progressing toward higher certification levels, proving that this model can drive tangible outcomes.
Voices of Expertise Fueling the Mission
Behind this initiative is a shared commitment to transformative change, backed by seasoned professionals. Louise Boyse, commercial director at Greengage, emphasized the practical value of the collaboration, noting, “The detailed, on-the-ground expertise brought by From Now ensures that venues are genuinely positioned to meet and exceed certification benchmarks.” This perspective highlights the importance of real-world application in achieving sustainability goals.
Complementing this view, Matilda Riley, lead consultant at From Now, underscored the deeper purpose of their work. “It’s not enough to just meet standards—sustainability has to resonate with each venue’s unique identity and challenges,” Riley explained. Such insights reflect a dedication to creating meaningful, lasting impact rather than temporary compliance.
Together, these voices illustrate a unified vision. The blend of certification rigor and strategic, people-centered support forms the backbone of this partnership, ensuring that the mission transcends paperwork to effect genuine environmental progress across the hospitality sector.
Practical Steps for Venues to Go Green with Confidence
For venues ready to embark on a sustainability journey, this partnership offers a structured yet adaptable roadmap. The first step involves an initial assessment by From Now to evaluate a venue’s current standing against ECOsmart criteria. This baseline provides clarity on strengths and areas needing improvement, setting the stage for targeted action.
Following the assessment, on-site audits uncover specific opportunities, from enhancing energy efficiency to refining waste management practices. Venues then receive personalized guidance to implement changes, supported by ongoing advice to sustain momentum. This iterative process ensures that progress is continuous and aligned with certification goals.
Finally, achieving Greengage certification becomes a powerful marketing tool. Venues can leverage their credentials to appeal to corporate clients and event planners who prioritize sustainability, gaining a distinct edge. With this clear pathway, even smaller establishments can confidently navigate the complexities of going green, knowing they have expert backing every step of the way.
Reflecting on a Sustainable Legacy
Looking back, the partnership between From Now and Greengage carved a meaningful path for the hospitality industry. It demonstrated that sustainability and business success could go hand in hand, reshaping how venues approached environmental responsibility. Through meticulous audits and tailored strategies, countless hotels and event spaces took strides toward net zero emissions.
The journey also highlighted the power of collaboration in tackling global challenges. By uniting certification expertise with practical implementation, the initiative set a precedent for how industries could innovate to meet pressing demands. This effort became a cornerstone for many in redefining their operational ethos.
Moving forward, the focus shifted to scaling these efforts. Venues were encouraged to build on their certifications by exploring new technologies and engaging staff in sustainability initiatives. The broader industry began to see this as a blueprint, inspiring similar alliances to drive collective progress toward a greener, more accountable future.
