Strategic Expansion and Collaboration
Gearing Up for a Diverse Market
The merger of MIHAS with the Middle East Organic Expo is a strategic step to capitalize on the expanding Halal sector’s diversity by combining its established reputation with the growing demand for organic and natural products. Since 2004, MATRADE has been organizing MIHAS, setting the standard for excellence and innovation in the Halal market. Expanding into the Middle East, MIHAS@Dubai will enhance the presence of Malaysian Halal offerings and create vital networking opportunities with regional industry players.
The Middle East, a critical market for Halal goods, could see a transformation in its Halal trade due to this venture. MIHAS@Dubai anticipates the participation of 150 to 200 Malaysian firms across a variety of sectors. It will go beyond food, touching on Halal pharmaceuticals, fashion, cosmetics, and tourism. This move is poised to tighten economic connections with Dubai’s dynamic business scene, granting Malaysian businesses a unique chance to engage with a broader market in the Halal industry.
Malaysia’s Integration in the Global Halal Industry
Through the diligent advancements by MATRADE and the unwavering support from Malaysia’s Ministry of Investment, Trade, and Industry, Malaysia has positioned itself at the forefront of Halal certification and industry standards, a distinction recognized by the Global Association of the Exhibition Industry (UFI). The launch of MIHAS in Dubai serves to consolidate Malaysia’s standing further, championing government-backed initiatives that foster research, infrastructure development, and the maturation of staple and emergent Halal markets.
Encompassing a wide variety of sectors, MIHAS’ presence in the Middle East reaffirms Malaysia’s commitment to innovation and excellence within the Halal domain. It enhances both the nation’s export potential and the robustness of its inter-sectorial growth. Therefore, MIHAS@Dubai embodies the strategic keystone in Malaysia’s sustained momentum in leading the international Halal narrative, forging seminal relationships, and championing trade facilitation.
Upcoming Editions and Continuing Legacy
A Milestone Event in Kuala Lumpur
Prior to the Dubai showcase, MIHAS will celebrate its milestone 20th edition in Kuala Lumpur from September 17-20, 2024. This event promises to be a testament to the showcase’s long-established history of success and its perennial role as a catalyst for the global Halal industry. Hosting an array of international exhibitors and buyers, the Kuala Lumpur edition will continue to strengthen its legacy by featuring groundbreaking products, services, and insights relating to the Halal sector.
The Kuala Lumpur event is more than a mere prelude to the Dubai expansion; it is an affirmation of MIHAS’ reputation as an incubator for trade and innovation. This international convention continues to play a crucial role in connecting a diversity of markets – bringing together industry stalwarts, newcomers, and thought leaders under one umbrella. The 20th edition shall be a vibrant blend of trade, ideas, and culture, reflecting MIHAS’ evolution and its ascent within the global Halal marketplace.
Envisioning the Future of Halal Trade
The introduction of MIHAS to the Middle East, particularly at the Dubai World Trade Centre, signals a pivotal shift in global trade dynamics, specifically within the Halal narrative. The alignment with the Dubai Organic Expo is not just a brilliant strategic coupling; it is emblematic of the future – where comprehensive marketplaces for Halal and organic products coalesce, pushing the boundaries of the industry into new and innovative territories.
MIHAS’ expansion to Dubai is not just an event; it is a forward-thinking approach that speaks volumes of the potential held within the seamless synergy of Halal and organic products. It sets an aspirational precedent for the industry, underlining the UAE’s essential role as a major distribution and trade center for Halal goods, and emblazoning Malaysia’s emblem as a pivot for Halal exports and industry trailblazing.
