I’m thrilled to sit down with Katarina Railko, our esteemed hospitality expert, who has honed her expertise in the travel and tourism industry. With a deep passion for entertainment and events, particularly expos and conferences, Katarina brings a wealth of knowledge to the table. Today, we’re diving into the exciting details of the 2025 Association Leaders Forum at IBTM World, where senior association professionals gather to tackle pressing challenges and build stronger communities through events. Our conversation will explore the forum’s core themes, the innovative topics and speakers shaping the agenda, and how this event continues to evolve as a cornerstone for industry leaders.
How does the concept of building strong communities through association events resonate with you, and what’s the main focus of the 2025 Association Leaders Forum at IBTM World?
I think the idea of building strong communities through events is at the heart of what associations do—it’s about creating spaces where people connect, share ideas, and feel a sense of belonging. The 2025 Association Leaders Forum at IBTM World really zeros in on this by emphasizing strategic thinking to engage delegates and energize teams. It’s not just about hosting an event; it’s about crafting experiences that foster collaboration and leave a lasting impact. The forum aims to equip attendees with practical tools and fresh perspectives to make that happen.
What are some of the standout topics that will be discussed during the forum sessions?
The agenda is packed with forward-thinking topics like artificial intelligence, sustainable destinations, event innovation, and the broader impact of technology on our industry. These aren’t just buzzwords—they’re critical areas that shape how we plan and execute events today. For instance, AI can transform how we personalize delegate experiences, while sustainability is a non-negotiable as we look to reduce our environmental footprint. Each session is designed to dive deep into these subjects with actionable insights.
How do these topics tie into the real-world challenges association professionals are facing right now?
Association professionals are grappling with a lot—whether it’s keeping up with tech advancements, meeting member expectations for sustainable practices, or simply ensuring events deliver value. These topics directly address those pain points. For example, exploring AI helps leaders understand how to streamline operations or boost engagement, while discussions on sustainable destinations offer solutions for balancing impact with responsibility. The forum acts as a space to confront these challenges head-on with practical, innovative approaches.
Can you tell us about the speakers lined up for this year’s forum and the unique perspectives they bring to the table?
The speaker lineup is incredibly impressive, with voices from across the industry. You’ve got leaders like the CEO of AIPC, who will likely dive into venue management and global trends in event spaces. Then there’s the Vice-President of International Affairs from ASAE, offering insights on international collaboration and policy. The Executive Director of INCON brings expertise on partnership networks, and the CEO of Association by Design will likely focus on strategic growth for associations. Together, they provide a well-rounded view of the industry’s current landscape and future direction.
What sets the format of this forum apart from other industry events?
The format is really dynamic—it’s not just a series of lectures. There are provocative debates that challenge conventional thinking, real-world case studies that ground the discussions in practical examples, and plenty of networking opportunities. This mix ensures attendees aren’t just passive listeners; they’re actively engaging with ideas and each other. The networking sessions, in particular, are a chance to forge meaningful connections with peers who face similar challenges, making the experience both personal and professional.
The forum has reportedly evolved since it began in 2022. Can you share how it’s grown or changed over the years?
Since starting in 2022, the forum has become a true cornerstone for association professionals. It’s evolved by sharpening its focus on what attendees need most—relevant content and actionable takeaways. Feedback from past participants has played a huge role in shaping the program, whether it’s refining session topics or enhancing the interactive elements like debates. Each year, it’s gotten more tailored, more engaging, and honestly, more indispensable for anyone in this space.
Why is the partnership with the European Society of Association Executives so significant for the forum?
This partnership is a game-changer because it brings unmatched expertise to the table. The European Society of Association Executives really understands the nuances of association business and strategy, so their input ensures the program resonates with attendees’ real needs. They help design sessions that aren’t just theoretical but grounded in best practices and peer insights. It’s a collaboration that elevates the forum’s credibility and relevance.
The forum has been called a key date in the global events calendar. What makes it such a must-attend event for association leaders?
It’s earned that reputation because it’s a unique platform where association leaders can exchange ideas, learn from top thinkers, and tackle the industry’s biggest issues together. Unlike other events, this forum offers a peer-to-peer setting that feels both intimate and impactful. It’s a place to not only gain knowledge but also build a network of trusted colleagues. That combination of learning and connection is why it stands out as a can’t-miss event.
Looking ahead, what’s your forecast for the future of association events and forums like this one?
I believe association events are heading toward even greater integration of technology and sustainability, with a stronger emphasis on creating personalized, meaningful experiences for attendees. Forums like this one will continue to be vital as they provide the space to navigate these shifts collaboratively. I expect we’ll see more hybrid formats, deeper data-driven insights for engagement, and an ongoing push for events to drive positive social and environmental change. The future is exciting, and platforms like this will be at the forefront of shaping it.
