Explosive growth often presents a paradoxical challenge for successful companies, forcing them to dismantle and rebuild their internal structures not just to manage but to sustain their newfound momentum. For Leicester-based agency Premier Events, a year of unprecedented financial success has become the catalyst for exactly that—a significant strategic overhaul designed to fortify its foundation for future expansion. Following its strongest performance to date, the company has announced a major internal reorganization, a new digital presence, and a clear roadmap for introducing its evolved identity to the industry.
When Success Demands a New Strategy
The impetus behind this comprehensive restructure is a direct response to a period of remarkable expansion. Premier Events reported revenues surpassing £10 million in 2025, a figure that represents an extraordinary 46% year-on-year growth. This financial milestone, while a clear indicator of success, also highlighted potential operational strains, prompting leadership to proactively re-evaluate the company’s internal framework.
This situation reflects a broader challenge within the events industry, where rapid scaling can quickly outpace existing infrastructure. Without a corresponding evolution in operational processes and team structures, burgeoning demand can lead to inefficiencies and hinder the very growth that created the opportunity. Premier Events’ decision to restructure is a calculated move to ensure its service delivery model remains as robust and dynamic as its financial performance.
The £10 Million Catalyst Setting the Stage
At the heart of the reorganization is the strategic merger of two of the company’s most crucial divisions: the Content and Creative team and Premier Studios. This move formalizes what was already a synergistic relationship, uniting the teams into a single, integrated department. The rationale is to eliminate redundancies, streamline complex workflows, and foster a more cohesive creative process from conception to execution.
The newly combined department now offers a comprehensive suite of services under one umbrella. This integration leverages the technical prowess of Premier Studios, which includes state-of-the-art film, broadcast, and podcast facilities, with the strategic and artistic expertise of the creative team, known for its work in event graphics, video production, and audience experience design. This powerhouse combination is designed to provide clients with a seamless and more efficient service offering.
Forging a New Powerhouse Through Restructure
This central merger is part of a much larger, company-wide expansion that underscores the agency’s growth trajectory. Over the past year, Premier Events increased its total headcount by 24%, bringing its team to 52 employees. This infusion of talent has been strategically distributed across various departments to support escalating client demand and internal development.
Specific divisions have seen particularly explosive growth. The Woodshop, the company’s scenic and staging department, doubled its team from four to eight members while its sales increased by over 100%. Similarly, the delegate management division, Premier Connects, has expanded from two to five employees in the last six months, prompting the appointment of Mel Kay as its new lead to manage this rapid development and steer its future strategy.
A Vision for a More Adaptable Service
According to Founder and Director Ben McCarthy, the entire restructuring effort is driven by a singular vision: to create a “more adaptable service” that is directly responsive to the evolving needs of clients. The reorganization is not merely an administrative shuffle but a foundational shift aimed at building a more resilient and agile operational model. The primary objective is to enhance the company’s ability to innovate and deliver integrated solutions efficiently.
McCarthy emphasized that formalizing the synergy between the content and studio teams was a logical next step, as the content division originally grew out of the studio’s offerings. By breaking down internal silos, the company aims to foster better communication and collaboration, ensuring that every project benefits from a holistic perspective. This proactive approach is intended to future-proof the agency, equipping it to handle greater complexity and scale without compromising quality.
A New Public Face for a New Era
Coinciding with its internal evolution, Premier Events has launched a new corporate website to reflect its new structure and forward-looking vision. The redesigned digital platform features a smoother user journey and a refined aesthetic, providing a clearer window into the agency’s expanded capabilities. A key element of this digital reinvention is a strategic focus on Answer Engine Optimisation (AEO), a forward-thinking approach designed to enhance visibility in AI-powered search tools and large language models.
The agency plans to formally introduce its new integrated department and restructured teams to the wider industry at three major UK trade shows in February. Premier Events will have a significant presence at International Confex, the Event Production Show, and The PA Show, using these platforms to engage directly with clients, partners, and peers. This public launch will mark the final step in its current transformation, positioning the newly fortified agency for its next chapter of growth.
The strategic changes implemented by Premier Events represented a deliberate and forward-thinking response to the pressures and opportunities of its own success. By realigning its teams, investing in talent, and refreshing its public identity, the company established a robust framework intended not just to manage its recent growth, but to actively pursue an even more ambitious future. The reorganization underscored a mature understanding that sustained success requires constant evolution.
