Allow me to introduce Katarina Railko, a seasoned hospitality expert with deep roots in the travel and tourism industry. With her sharp insights into entertainment and events, particularly expos and conferences, Katarina brings a unique perspective to the evolving world of fast-food marketing and culinary innovation. Today, we’re diving into the exciting fall offerings from a beloved Midwest chain, exploring how they’re celebrating cheese curds with bold new flavors, nostalgic favorites, and a festive twist on regional traditions. Our conversation touches on the inspiration behind seasonal menu items, the cultural significance of these celebrations, and the creative ways restaurants are engaging their guests this October.
What sparked the idea for launching the first annual Curdtoberfest celebration this year?
I think Curdtoberfest came about as a natural extension of the chain’s deep connection to Midwest culture. It’s a playful nod to Oktoberfest, but with a unique focus on cheese curds, which are such a beloved staple in Wisconsin and beyond. The idea was to create a month-long event that not only highlights their signature items but also brings people together to celebrate the flavors and traditions of the region. It’s about building a sense of community and giving guests a reason to come in and experience something festive and fun.
How does Curdtoberfest tie into the Midwest’s traditions and identity?
The Midwest, especially Wisconsin, is practically synonymous with cheese, and cheese curds are at the heart of that identity. Curdtoberfest taps into this by celebrating the quirky, homegrown love for this delicacy while mirroring the communal spirit of traditional fall festivals in the region. It’s about embracing those small-town values—hospitality, warmth, and pride in local flavors—and weaving them into every aspect of the experience, from the food to the atmosphere in the restaurants.
Let’s dive into the new Jalapeño Cheese Curds. What inspired the decision to add a spicy element to such a classic item?
Adding a spicy twist with jalapeño was a bold move to refresh a fan favorite while keeping its core appeal intact. The inspiration likely came from a desire to cater to evolving tastes—people are increasingly open to bold flavors and a little heat. It’s about striking a balance between honoring the traditional Wisconsin Cheese Curd and offering something exciting for adventurous eaters. This kind of innovation keeps the menu dynamic and gives regulars a reason to try something new.
How did the team ensure the jalapeño heat didn’t overpower the cheesy essence of the curds?
It’s all about balance. The goal was to integrate just enough jalapeño to give a noticeable kick without masking the rich, melty cheddar that defines a good cheese curd. I imagine they tested various ratios to get that perfect harmony—where the spice enhances the flavor rather than dominates it. The crispy, golden exterior also helps temper the heat, so every bite feels like a cohesive, satisfying experience.
The CurderBurger has returned for its fifth year. Can you walk us through how it evolved from a playful joke to a menu staple?
The CurderBurger started as a lighthearted April Fools’ gag, but the response from fans was so overwhelming that it quickly became clear there was real demand. People loved the idea of an over-the-top, cheese-centric burger, and turning it into a limited-time offer created this sense of urgency and excitement. Over the years, it’s built a loyal following because it embodies indulgence and nostalgia—two things that resonate deeply with fast-food lovers. It’s a testament to how a creative idea can capture the imagination of guests and become a tradition in its own right.
What do you think keeps fans so eager for the CurderBurger’s return each year?
It’s a combination of scarcity and uniqueness. Since it’s only available for a short time, there’s this anticipation that builds up—people don’t want to miss out. Plus, the CurderBurger is unlike anything else on most menus; it’s this indulgent, cheesy masterpiece that feels like a special treat. It also taps into that emotional connection fans have with the brand’s Midwest roots. It’s comfort food with a story, and that keeps folks coming back year after year.
National Cheese Curd Day, founded in 2015, is hitting its 10th anniversary. How have you seen this holiday grow over the past decade?
Over the last ten years, National Cheese Curd Day has gone from a niche celebration to something that curd enthusiasts across the country look forward to. It started as a way to spotlight a regional favorite, but social media and word of mouth have helped it gain traction far beyond the Midwest. Each year, more people join in, whether through visiting restaurants or sharing their love for cheese curds online. It’s become a fun, unifying moment for food lovers, and the anniversary this year feels like a milestone worth celebrating with something extra special.
Curdtoberfest brings some unique elements like themed décor and a sweepstakes. What can guests expect when they step into a restaurant this October?
Guests can look forward to a festive vibe that really brings Curdtoberfest to life. Think decorations that evoke the spirit of a fall festival—maybe some playful nods to cheese and Midwest culture with banners or table settings. It’s about creating an immersive experience where you feel the celebration as soon as you walk in. Beyond that, there’s an online sweepstakes where folks can win prizes like free cheese curds for a year or other exclusive goodies. It’s a way to extend the excitement beyond the restaurant and give everyone a chance to get in on the fun.
How do these new menu items and the Curdtoberfest celebration reflect the brand’s commitment to its Midwest heritage?
Everything about this rollout screams Midwest pride. The cheese curds, whether classic, spicy, or piled on a burger, are a direct homage to Wisconsin’s dairy legacy. Curdtoberfest itself mirrors the region’s love for community gatherings and seasonal festivities, reimagined with a cheesy twist. It’s a celebration of local flavors and values—hospitality, quality, and a sense of belonging—that have always been at the core of the brand. They’re not just serving food; they’re sharing a piece of their cultural story with every guest.
What’s your forecast for the future of seasonal menu innovations in the fast-food industry?
I see seasonal menu innovations continuing to play a huge role in fast food, especially as brands look to stand out in a crowded market. Limited-time offerings create buzz and keep customers curious, and I think we’ll see even more experimentation with bold flavors and cultural tie-ins. There’s also a growing focus on storytelling—connecting menu items to heritage or holidays like Curdtoberfest does. My forecast is that fast-food chains will lean harder into these seasonal moments, using them to build deeper emotional connections with their audience while balancing innovation with the comfort of tradition.
