Hotel guests today increasingly expect convenience and seamless experiences during their stays, prompting the hospitality industry to innovate continually. IRIS, a global provider of mobile Food & Beverage (F&B) systems and guest experience platforms, has recently broadened its partnership with Coury Hospitality. This dynamic duo aims to enhance guest experiences across the hospitality group’s properties. Sparked by a 44% year-on-year increase in in-room dining sales, the partnership now encompasses all Coury Hospitality’s properties worldwide, positioning IRIS as the brand standard for mobile F&B ordering within the group.
Seamless Mobile F&B Ordering
The IRIS platform revolutionizes how guests interact with hotel services by allowing them to effortlessly order F&B items from their own devices without needing an additional app. This innovative system has led to a remarkable 44% increase in in-room dining sales, demonstrating the platform’s immense popularity and efficacy. Guests can enjoy a streamlined process that allows them to view an extensive menu, place orders, and pay all through their smartphones or tablets. This feature significantly boosts guest satisfaction as it offers unmatched convenience and flexibility.
Nicole Haarklau, Director of F&B Operations at Coury Hospitality, lauded the IRIS solution for its impressive impact. Improved delivery times, greater order volumes, higher revenue, and enhanced guest satisfaction are among the benefits achieved. The shift in guest behavior is evident, with digital orders now surpassing traditional phone orders substantially. This transformation is largely due to the user-friendly nature of mobile ordering, which provides greater visibility of extra items and upsells, ultimately increasing guest spending. The integration of IRIS with Coury’s Property Management System (PMS) and Point of Sale (POS) systems has facilitated smooth deployment and acceptance by the staff.
Guest and Operational Benefits
In Coury-operated hotels, guests access the in-room dining service through a simple QR code in their rooms. This clever solution simplifies the process by directing orders straight to the kitchen, significantly reducing wait times and minimizing errors. The QR code system, in conjunction with the IRIS platform, streamlines order and payment processes, offering guests a convenient and reliable service. From a staff perspective, the efficient integration of IRIS enhances operational efficiency by reducing manual order entry, allowing personnel to focus on providing exceptional guest experiences.
Graham Rushin, VP of Sales and Marketing at IRIS, emphasized the surging demand for mobile dining solutions and the company’s ongoing investment in developing cutting-edge technologies. Rushin highlighted the platform’s potential to generate substantial revenue while improving the overall guest and staff experience. There is no doubt that these advancements position IRIS and Coury Hospitality at the forefront of hotel service innovation. Digital F&B ordering not only aligns with evolving guest expectations but also sets a new industry standard by offering an efficient, user-friendly, and profitable solution.
Strategic Partnership Impact
Since its founding in 2010, IRIS has established itself as a premier digital F&B ordering and guest services provider for hotels worldwide, including renowned chains like Marriott and Four Seasons. The platform’s adaptability allows it to cater to the diverse needs of various hotel operations, significantly boosting additional revenues by an average of 20%. This adaptability ensures that IRIS remains an attractive option for hotels striving to enhance their F&B services and overall guest experiences.
The strategic partnership between IRIS and Coury Hospitality not only provides tangible benefits in terms of revenue growth and operational efficiency but also underscores a mutual commitment to leveraging technology for superior customer service. This collaboration demonstrates how embracing digital solutions can drive growth within the hospitality sector. By standardizing mobile F&B ordering across Coury Hospitality’s properties, this partnership sets a precedent for other hospitality groups looking to elevate their guest service offerings through innovative technology.
Future Considerations
Today’s hotel guests increasingly anticipate seamless and convenient experiences, pushing the hospitality sector to constantly innovate. IRIS, an international provider specializing in mobile Food & Beverage (F&B) systems and guest experience platforms, has recently expanded its collaboration with Coury Hospitality. This partnership strives to elevate guest experiences across all properties managed by Coury Hospitality. Triggered by a remarkable 44% year-on-year surge in in-room dining sales, the collaboration now extends to all Coury Hospitality locations globally, establishing IRIS as the standard for mobile F&B ordering throughout the group’s establishments. This expansion exemplifies the industry’s commitment to adapting to evolving guest expectations, ensuring that advanced technology enhances hospitality services. Coury Hospitality’s forward-thinking approach highlights the importance of integrating modern solutions to meet the growing demand for efficient and memorable stays, setting a new benchmark for guest satisfaction in the expanding market.
