An independent hotel operator just ceded its marquee name to a global giant yet kept the keys to the actual buildings, a maneuver that turns the usual consolidation script on its head and raises fresh questions about where power truly sits in hospitality. In a move that blended brand sale with
Imagine stepping into an airport, your boarding pass ready at a tap, your ID seamlessly scanned through a digital wallet, and every transaction from coffee to cab fare handled without ever reaching for a physical card. This is the frictionless travel experience Apple envisions with its Wallet and
Gift cards stopped being mere store credit the moment guests began treating them as curated passes to a brand’s world, and hotels that package them as personal, cross-stay experiences are pulling ahead on loyalty, revenue, and data fluency. As digital gifting surged and personalization became table
Compressed booking windows turned once-predictable demand curves into jagged lines, and the teams keeping hotels on track needed a faster, clearer way to read the room—literally and figuratively—before prices, promotions, and staffing drifted out of sync with reality. In this climate, business
In a city where luxury hotels reinvent themselves as often as restaurant menus flip, Sofitel New York has staged a full-scale redesign that reads like a brand statement and a market play, blending Parisian poise with Midtown momentum to reassert relevance in a crowded, ever-evolving urban set. The
When every traveler’s first question now begins with an AI assistant, who truly owns the guest relationship in a market where mobile, biometrics, and instant translation are already table stakes? Across hotels, casinos, cruise lines, and food and beverage, the baseline has shifted from touchless
