The Everbright Hotel Group, under the dynamic leadership of Nic Rowland, Group Operations Manager, is making significant strides in both expansion and sustainability within the hospitality sector. Everbright has transitioned from a modest single-property company to a burgeoning hotel group recognized not only for its impressive growth but also for its pioneering eco-friendly practices. Rowland’s career, which began humbly with washing pots at Rossett Hall Hotel at the age of 15, has been marked by dedication and hard work. Despite initially pursuing an IT degree, Rowland discovered his true passion in the hotel industry, leading to his meteoric rise within Everbright following their acquisition of Rossett Hall in 2015. Under Rowland’s stewardship, the company has expanded from one to seven properties, with ambitious plans for further growth.
The Green Revolution at Everbright
Central to Everbright’s success are its groundbreaking green initiatives, particularly those implemented at the four-star Llandudno Bay Hotel. The company has made a significant investment in green technology, resulting in the hotel reducing its carbon footprint by an astonishing 84% and cutting energy costs from an estimated £300,000 to £100,000 annually. This commendable achievement has earned Everbright acclaim within the industry, including recognition from the Lux Life Travel and Tourism Awards, where they were named Sustainable Luxury Hotel Group of the Year. Furthermore, the Go North Wales Tourism Awards honored the group with accolades for Ethical, Responsible, and Sustainable Hotel of the Year 2023, and Best Large Hotel in North Wales for Rossett Hall.
Rowland’s strategic vision involves replicating these energy-efficient innovations across Everbright’s entire portfolio. The plan includes a substantial investment of £2 million in modern heating systems, solar power, thermodynamic panels, and electric vehicle charging points. These measures not only benefit the environment but also ensure significant cost savings and business sustainability amid fluctuating energy prices. By leading with such transformative initiatives, Everbright is setting a benchmark for other companies in the hospitality sector, demonstrating that it’s possible to achieve luxury and sustainability simultaneously.
Expanding Horizons, Sustaining Values
Everbright’s ambitious agenda doesn’t stop at sustainability; it also focuses on significant expansion plans. From its modest beginnings with a single property, the group has now grown to include seven properties, with further growth on the horizon. This expansion is not merely about increasing the number of hotels but ensuring that each property upholds the high standards of excellence and sustainability that have come to define the Everbright brand.
Additionally, the emphasis on green technology is a core part of Everbright’s growth strategy. By investing in cutting-edge sustainability practices, the group not only enhances its reputation but also ensures long-term savings and efficiency. This dual focus on expansion and sustainability reflects a broader trend in the hospitality sector towards greener operations and sustainable luxury, positioning Everbright as a forward-thinking and innovative player. The company’s journey from a single small property to a renowned hotel group, known for both expansion and eco-friendly operations, serves as an inspiring model for the industry.
Excellence in Hospitality
Everbright’s goals extend beyond sustainability, focusing on significant expansion as well. What began as a single property has flourished into a group of seven, with even more growth on the horizon. This expansion isn’t just about increasing the number of hotels but ensuring each property upholds the high standards of excellence and sustainability defining the Everbright brand.
Moreover, green technology plays a crucial role in Everbright’s growth strategy. By adopting advanced sustainability practices, the group boosts its reputation while securing long-term savings and efficiency. This dual emphasis on expansion and sustainability mirrors a broader hospitality industry trend towards greener operations and sustainable luxury. Everbright positions itself as a forward-thinking, innovative player.
The company’s transformation from a modest start to a respected hotel group known for both growth and eco-friendly operations offers an inspiring model for the industry. Everbright’s commitment to excellence and sustainability not only sets it apart but also exemplifies the future direction of the hospitality sector.
