SODÅ, a visionary hotel management platform, was founded in Vietnam in 2023 by Alvaro Moreno and Jacobo Priegue, two seasoned hoteliers from Spain. The genesis of SODÅ can be traced back to 2014 when Moreno and Priegue first crossed paths through their business school network. This pivotal meeting ignited an idea to change the landscape of hotel management radically. Operating in Vietnam’s dynamic hospitality sector, SODÅ aims to blend professional expertise with local cultural nuances to redefine the standards of hotel management. The founders have leveraged their extensive backgrounds to develop a platform that not only meets but exceeds the needs of Vietnam’s growing hospitality industry. The company’s mission is not merely to introduce new methods but to empower existing hotel teams through sustainable, innovative practices. Unlike other hotel management solutions that prioritize foreign expertise, SODÅ focuses on augmenting the capabilities of local staff, elevating them to better serve their establishments and guests.
Sustainable and Innovative Methods
SODÅ’s approach to hotel management begins with in-depth listening and collaboration with hotel stakeholders before any changes are introduced. This deliberate methodology enables them to tailor their services to the specific needs and cultures of individual hotels, fostering long-term partnerships rather than transient consulting engagements. By concentrating on sustainable practices, SODÅ aims to bring about lasting improvements in hotel operations. Sustainability is not restricted to environmental aspects but extends to the social and economic spheres, ensuring that all facets of hotel management are balanced and long-lasting. Their innovative methods include leveraging technology to optimize management processes while also embracing creative problem-solving techniques to address unique challenges faced by each hotel.
Moreover, SODÅ offers a comprehensive array of services that cater to both pre-opening and operating hotels. Whether a hotel is in its nascent stages or is established and looking to improve its operational efficiency, SODÅ provides targeted solutions that drive profitability and customer satisfaction. Moreno and Priegue’s vision extends to creating an ecosystem where both the hotel owners and their teams benefit from innovative and efficient management practices. This dual focus is integral to their methodology, aimed at making hotel management more effective and enriching for all involved. By maintaining a holistic approach, SODÅ ensures that their strategies are not mere quick fixes but sustainable practices that can evolve alongside the industry.
Building Trust and Collaboration
A cornerstone of SODÅ’s strategy is the cultivation of a small, selective client base that aligns with their values and long-term vision. This selective approach has allowed them to establish a solid foundation of trust with their initial customers, which include a prestigious international luxury hotel group. By choosing to work with clients who share their commitment to innovative and sustainable management practices, SODÅ can achieve a higher level of synergy and effectiveness. Their focus on building long-term relationships rather than short-term gains differentiates them from many other consulting firms. The trust established with their initial clients serves as a testament to the efficacy and integrity of their methods, enabling them to expand their services organically.
SODÅ’s adaptability within the local Vietnamese context is another factor that sets them apart. While many startups may rely on rigid frameworks and methodologies, SODÅ is willing to take unconventional measures to meet their clients’ needs. This flexibility showcases their deep understanding of the local market dynamics and cultural idiosyncrasies. By integrating themselves into the existing teams and focusing on enhancing their capacities, SODÅ promotes a sense of ownership and empowerment among the hotel’s workforce. This method not only elevates the service quality but also leads to higher employee satisfaction and retention, ultimately benefiting the hotel’s overall performance.
Aiming for Industry Standard
SODÅ, an innovative hotel management platform, was established in Vietnam in 2023 by seasoned Spanish hoteliers Alvaro Moreno and Jacobo Priegue. The seed for SODÅ was planted back in 2014 when Moreno and Priegue first met through their business school network. This encounter sparked a groundbreaking idea to transform the hotel management landscape. Operating within Vietnam’s vibrant hospitality industry, SODÅ aims to merge professional expertise with local cultural insights to set new standards in hotel management. The founders utilized their extensive experience to create a platform that exceeds the demands of Vietnam’s expanding hospitality sector. The mission of SODÅ extends beyond introducing new methods; it seeks to empower existing hotel teams through sustainable and innovative practices. Unlike many hotel management solutions that heavily rely on foreign expertise, SODÅ emphasizes enhancing local staff’s capabilities, thus enabling them to better serve their establishments and guests. By doing so, SODÅ aims to foster a more locally-driven, yet globally competitive, hospitality environment.
