Hyatt Hotels Corporation has partnered with digital marketing firm Tambourine to launch the Event Experience Guide, a forward-thinking digital tool expected to revolutionize event planning within the hospitality sector. Announced in April 2023, this initiative aligns with Hyatt’s broader ‘Together by Hyatt’ event philosophy aimed at making event planning more customer-centric, efficient, impactful, and deliberate.
A Streamlined Communication Tool
The Event Experience Guide is crafted to improve communication between hotel sales and event teams and meeting planners, offering a range of location-specific resources designed to simplify the planning process. These resources, which include curated food and beverage menus unique to each property, comprehensive “Sustainability Fact Sheets,” and time-saving Event Success Guidelines, reflect Hyatt’s unwavering commitment to enhancing customer service in the hospitality industry. The guide is set to be adopted by medium-to-large Hyatt properties worldwide by the end of 2026, following a series of phased pilot implementations.
Collaboration Behind the Scenes
The successful realization of the Event Experience Guide is the result of a strong collaborative effort between Hyatt’s Corporate Events Team and Tambourine’s Global Hotels Division. Steve Enselein, Senior Vice President of Events at Hyatt, emphasized that the guide is a significant step forward in Hyatt’s mission to improve the event planning process on a global scale. Jeff Spaccio, Executive Vice President of Global Hotel Brands at Tambourine, also underscored the importance of this partnership, noting its beneficial impact on both internal communication processes within Hyatt and the planning procedures for external event planners.
Expanding the Partnership
This global rollout is a testament to Hyatt’s dedication to creating more seamless and connected event experiences. The partnership between Hyatt and Tambourine originally began in 2022, focusing on property-level digital marketing services in the U.S. and Latin America. Over time, this collaboration has expanded, leading to the development of the Event Experience Guide and laying the groundwork for future initiatives aimed at further enhancing event planning and communication processes within the hospitality sector.
About Tambourine and Hyatt
Tambourine, established in 1994, is a leading digital marketing firm known for providing custom-integrated marketing solutions for hotels, resorts, and destinations. The company has built a reputation for driving demand, revenue, and brand awareness, solidifying its position as a market leader in the hospitality industry.
Hyatt Hotels Corporation, headquartered in Chicago, boasts a diverse portfolio of brands across various collections, illustrating its significant global footprint. With this new initiative, Hyatt continues to demonstrate its commitment to care and excellence in the hospitality sector.
Looking Ahead
Hyatt Hotels Corporation has joined forces with digital marketing firm Tambourine to introduce the Event Experience Guide. This innovative digital tool is set to transform event planning in the hospitality industry. Launched in April 2023, the guide aims to streamline and enhance the event planning process, making it more customer-focused and efficient. This initiative is part of Hyatt’s broader ‘Together by Hyatt’ event philosophy, which emphasizes customer-centricity, impact, and thoughtful deliberation in event planning.
The Event Experience Guide represents a significant advancement in how events are planned and managed within the hospitality sector. By leveraging digital tools and expertise from Tambourine, Hyatt aims to provide event planners with a seamless and intuitive experience. This new platform will likely incorporate features such as real-time updates, interactive planning interfaces, and personalized recommendations to meet the specific needs of clients.
Ultimately, the collaboration between Hyatt and Tambourine is expected to set new standards in the industry, fostering greater efficiency and satisfaction for event planners and attendees alike.
