Turneo Raises €2m to Transform Hotels with Experiential Activities

September 23, 2024

Turneo, a vibrant travel tech start-up founded in 2022, is rapidly gaining attention with its groundbreaking approach to experiential hospitality. The company has recently secured a notable €2m seed investment, led by Bessemer Venture Partners and supported by Underline Ventures, to fast-track its mission of revolutionizing the hospitality industry. This significant funding will enable Turneo to expand its reach and refine its platform, which aims to transform how hotels engage with their guests by offering a diverse range of in-destination activities seamlessly integrated into their services.

Turneo’s platform is an innovative solution designed to allow hotels to effortlessly manage and present a broad spectrum of activities to their guests. By using this centralized system, hotels can enhance the travel experience for guests, offering more than just a place to stay. Let’s dive into how Turneo’s approach is setting new benchmarks in the hospitality industry by leveraging technology to enhance guest experiences and optimize operational efficiency.

Revolutionizing Hospitality through Tech

Seamless Integration for Activity Management

Turneo offers a user-friendly platform enabling hotels to manage their entire range of activities in one centralized location. This innovation not only simplifies the process for hotel staff but also provides an intuitive interface for travelers to browse and book activities directly from the hotel’s website or app. This dual functionality enhances guest convenience and enriches their overall experience from the moment they step into the hotel.

The platform plays a crucial role in facilitating efficient oversight of both in-house and partner activities. It streamlines the creation and promotion of new experiences by allowing hotels to easily establish partnerships with local providers. Hoteliers can use the platform to gain actionable insights into guest preferences and feedback through comprehensive data analysis. This capability to review activity data and guest feedback in a singular platform helps hotels to fine-tune their service offerings, making them more aligned with what their guests truly want.

Enhancing Guest Experience with Activities

Modern travelers prioritize unique experiences over mere accommodation. Unlike in the past, today’s travelers seek out memorable adventures that enrich their journeys, and they expect hotels to facilitate such experiences seamlessly. Turneo taps into this burgeoning trend by empowering hotels to offer an extensive array of activities. This service not only improves guest satisfaction but also increases the likelihood of higher ratings for hotel stays. Data shows that guests who book activities through Turneo’s platform tend to rate their stay 8% higher on average.

The platform provides empowerment for hotels to effectively cater to this rising demand. By integrating an array of features, from cultural tours to wellness experiences, at guests’ fingertips, hotels can transform a simple stay into a holistic travel journey. Turneo’s focus on experiential offerings allows guests to explore the local culture, indulge in leisure activities, and even participate in exclusive events, all conveniently booked through the hotel’s website or app. By integrating these features, hotels position themselves as more than just a place to stay—they become gateways to rich and diverse experiences.

Market Potential and Strategic Investments

The Booming Sector of Experiential Travel

The market for experiences and hotel activities is rapidly expanding, carving out a significant niche within the broader travel industry. Projections indicate that this sector could reach an astounding $463 billion by 2030, with hotels potentially capturing a substantial $172 billion share. Turneo’s innovative solution is poised to help hotels tap into this lucrative market, presenting new revenue streams and additional value for guests through meticulously curated experiences.

This anticipated growth in the experiential travel sector underscores the strategic importance of Turneo’s platform. The potential to enhance guest stays through a comprehensive approach to experiential offerings makes Turneo’s investment particularly timely. The seed investment will be pivotal in driving product enhancements, team expansion, and wider market penetration efforts, enabling Turneo to cement its position as a leader in the experiential hospitality market.

Leveraging Industry Experience

Turneo’s co-founders, Matija Marijan and Fran Kauzlaric, bring a wealth of industry experience to the table, vital for driving the company’s vision forward. Their backgrounds include significant roles at Expedia and Brussels Airport, respectively. This industry expertise is critical in scaling Turneo’s operations and enhancing the platform’s technological capabilities. Their combined vision is set on expanding Turneo’s influence in the hospitality sector, ensuring the platform meets the evolving needs of modern travelers.

With the newly secured €2m funding, Turneo aims to bolster its team and forge influential partnerships with top-tier global hotels. This strategic approach will be instrumental in leading the vertical software revolution in experiential travel. The blend of Marijan and Kauzlaric’s experience and the platform’s innovative capabilities positions Turneo to drive significant changes in the hospitality industry, transforming how hotels engage with their guests and manage operations.

Insights from Key Stakeholders

Bessemer Venture Partners’ Involvement

Aditya Nidmarti, an investor at Bessemer Venture Partners, stresses the importance of Turneo’s platform in responding to the evolving dynamics of the hospitality market. Nidmarti’s recent addition to Turneo’s Board of Directors signifies the investment firm’s confidence in Turneo’s vision. He highlights that the traditional model of simply selling rooms is no longer sufficient; hotels must diversify their revenue streams by monetizing varied experiences.

Turneo’s platform is specifically designed to help hotels achieve this diversification. By offering services ranging from spa treatments to cultural tours, Turneo enables hotels to unlock new revenue channels. This capability is vital for hotels looking to remain competitive and provide guests with a more enriching experience, thus driving higher satisfaction and loyalty rates.

Industry Recognition and Future Prospects

Turneo has already garnered significant recognition within the industry, being named one of the Hot 25 Travel Start-ups for 2024 by PhocusWire. This accolade underscores the company’s forward-thinking approach and the innovative nature of its platform, which is poised to make substantial waves in the hospitality sector. Recognition by a leading industry voice like PhocusWire validates Turneo’s strategy and reinforces its potential for growth.

Alex Ferrara, another partner at Bessemer Venture Partners known for leading Shopify’s Series A round, views Turneo as a potential disruptive force in the hospitality tech space. Ferrara believes that Turneo is well-positioned to set new benchmarks for how travel and hospitality can coalesce to provide enriching experiences. The platform’s ability to seamlessly integrate activities into the guest experience marks a significant advancement in how hotels can enhance their service offerings and operational efficiency.

Technological Advancements and Customer Insights

Personalization and Data Analytics

The AI-driven platform by Turneo is a key component in offering more personalized and efficient travel experiences. By analyzing activity data and guest feedback, Turneo’s platform provides valuable insights that help hotels tailor their service offerings to meet the specific needs and preferences of their guests. This data-driven approach allows hotels to enhance guest satisfaction by delivering more personalized experiences that resonate with individual travelers.

This level of personalization not only enriches the guest experience but also enables hotels to operate more efficiently. The actionable insights gained through data analytics empower hotels to make informed decisions about their activity offerings. Whether it’s adjusting the schedule of popular tours or adding new activities based on guest interests, hotels can leverage these insights to stay ahead of trends and meet guest expectations more accurately.

Simplified Operational Processes

Turneo, an energetic travel tech start-up established in 2022, is quickly making waves with its innovative approach to experiential hospitality. The company recently captured a significant €2 million seed investment, led by Bessemer Venture Partners and backed by Underline Ventures, to accelerate its mission of transforming the hospitality sector. This substantial funding will allow Turneo to broaden its reach and enhance its platform, which seeks to redefine how hotels interact with their guests by seamlessly incorporating an array of in-destination activities into their offerings.

Turneo’s platform serves as a groundbreaking solution that enables hotels to effortlessly manage and showcase a wide range of activities for their guests. By utilizing this centralized system, hotels can elevate the travel experience, providing much more than just a place to stay. This holistic approach not only enriches guest experiences but also optimizes operational efficiency for hotels. Let’s delve into how Turneo’s strategy is setting new standards in the hospitality industry, leveraging advanced technology to enhance guest satisfaction and streamline hotel operations.

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