Every year, Peter Sawyer, owner of Kite-Mare Surf and Kite Shop, eagerly organizes the New Year’s Day dip at Westward Ho! beach, drawing participants eager to brave the cold waters. However, 2023 presented unique challenges due to an unfavorable weather forecast for January 1st, prompting a crucial
In the face of increasing political, cultural, and global shifts, event planners are focusing on creating events that are diverse and inclusive. This emphasis has become more pertinent in the context of heightened awareness about social justice movements, global interconnectedness, and the pursuit
The events industry has undergone significant transformations over the past few years, driven by technological advancements, changing consumer preferences, and the aftermath of the global pandemic. As we look ahead to 2025, several key trends are poised to shape the future of events, offering new
The Yuewen Music Festival, organized by the Chinese entertainment giant Yuewen, was poised to be a grandiose music extravaganza to conclude 2024. Set against the scenic backdrop of Sentosa's Siloso Beach, the three-day event, scheduled from December 28 to December 30, invited a lineup of
When corporate event teams transition under the oversight of the Chief Information Officer (CIO) from the Chief Marketing Officer (CMO), they face a significant shift that reshapes how they align with business and marketing objectives, demanding closer executive-level collaboration. This
For those pursuing a career in event management, there are several key strategies and practices to keep in mind. First, developing strong organizational skills is crucial, as managing various aspects of an event requires meticulous attention to detail. Additionally, effective communication is
