The UK's events sector is at a critical juncture, presenting an opportunity to significantly impact economic growth and cultural development. The government's recent fiscal evaluations suggest untapped possibilities in this arena. This analysis reviews the necessity for a National Events Strategy
What if the success of your next business event depended not on the programming but the culinary delights offered? In the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, the emphasis is shifting toward the experiential. Surprisingly, food plays a more significant role in human
The answer may lie in the innovative strategies developed by Verve’s latest venture, BITEMARK. This full-service creative agency is rapidly gaining recognition for its groundbreaking approach to brand engagement, leveraging cultural insights to form deep connections with audiences. The Key to
In the dynamic world of event planning, Katarina Railko stands out as a seasoned professional, bringing her expertise from the travel and tourism industry into the realm of entertainment and events. Known for her passion for expos and conferences, Katarina provides invaluable insights into
In the competitive landscape of event hosting, where venues continuously adapt to modern demands, the National Gallery stands out with its strategic enhancement of the Sainsbury Wing. This newly transformed venue not only celebrates the gallery’s storied past but also aligns with an ambitious
Recent large-scale events in public parks have sparked significant discussions concerning their sustainability and environmental impact. One such event, BBC Radio 1's Big Weekend, held in Liverpool's historic Sefton Park, attracted 40,000 attendees. Despite its cultural importance, the event left
