What happens when a hospitality giant sets its sights on redefining travel for a new generation? Marriott International has just made a seismic move by acquiring CitizenM, a trailblazer in lifestyle hotels, for a staggering $355 million. Announced on July 23, this deal isn’t merely a
Imagine a world where a single click on a hotel website transports guests into the heart of a destination, weaving stories of local culture and luxury before they even book their stay. This is the reality for many in the hospitality sector today, where digital transformation is no longer a luxury
In a world where digital innovation reshapes daily interactions, a surprising trend has emerged at airport check-ins and hotel bookings: travelers are paying with cryptocurrency. Picture a backpacker in Bali settling a hostel bill with Bitcoin or a business executive booking a flight to Dubai using
In the ever-competitive hospitality landscape of 2025, imagine a hotel struggling to fill rooms during peak season while competitors nearby are booked solid at premium rates, highlighting a critical challenge. The inability to anticipate market shifts can cost millions in lost revenue, especially
What happens when a premier hotel on a bustling university campus struggles with the chaos of outdated systems, yet transforms into a model of efficiency through bold innovation? Nestled on the Texas A&M campus, the Doug Pitcock ‘49 Texas A&M Hotel and Conference Center faced significant
In an era where the hospitality industry grapples with razor-thin margins and fierce competition, a staggering statistic emerges: over 70,000 hotels across 185 countries are now leveraging advanced data analytics to stay ahead. This seismic shift is epitomized by the strategic integration of
