Nestled in the northeastern corner of Türkiye, Kars exudes an allure that intertwines historical richness, cultural depth, and natural splendor. Long overlooked in favor of Türkiye's more well-trodden paths, Kars has, in recent years, emerged from the shadows as a hidden gem of cultural and natural
The article "14% Increase in Travel Technology Investment Set for 2024," written by Arvindh Yuvaraj, examines a detailed study conducted by Amadeus titled "Travel Technology Investment Trends." This research anticipates a notable rise in technology investments within various travel industry sectors
John Groh, the president and CEO of the Rockford Area Convention & Visitors Bureau (RACVB), driven by his profound understanding of destination management and marketing, has been instrumental in transforming Rockford, Illinois, into an appealing place to visit, live, and work. This article explores
Tourism is at a crossroads as climate change impacts and environmental policies become more pronounced, necessitating a shift towards sustainability and more meaningful travel experiences. The industry must adapt to new realities that emphasize the promotion of nearby destinations and longer stays
Amid the age of social media and viral travel trends, marketers face a unique challenge: promoting destinations that have gained sudden popularity while ensuring these spots are not overwhelmed by visitor influx. Platforms like TikTok have revolutionized travel behaviors, leading to over-tourism,
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and the Maldives Association of Tourism Industry (MATI) have taken a significant step towards enhancing the Maldives' prominence as a top tourist destination through a newly signed memorandum of understanding (MoU). This
