Starting in March 2025, Hilton guests will have access to a unique experience that blends the comforts of premium hospitality with the tranquility of guided meditation and relaxation techniques, thanks to a new partnership with Calm, a leading mental health company. This collaboration aims to address a growing awareness of wellness, particularly highlighting the significance of restful sleep—an often elusive but critical component of health. The partnership is poised to enrich Hilton’s Connected Room Experience, an innovative technology across over 2,400 hotels worldwide. Guests can now immerse themselves in a variety of calming content such as guided meditations, Sleep Stories, soundscapes, and mindfulness exercises directly from their in-room television without requiring a subscription.
Enhancing Personalized Guest Experiences
Hilton’s strategic integration of Calm’s wellness content is aimed at tapping into the booming global wellness market, valued at $1.8 trillion. According to Amanda Al-Masri, Hilton’s Vice President of Wellness, this partnership focuses on providing tools for relaxation and rejuvenation, significantly enhancing the guest experience. As wellness becomes increasingly vital to travel, the collaboration offers guests a seamless way to find tranquility during their stay. Calm’s Vice President of Partnerships, Fergal Walker, emphasized how easy it is to find peace, even when traveling, through this initiative.
The advanced Connected Room technology allows personalized guest experiences, continuing Hilton’s tradition of innovation in the hospitality industry. By integrating Calm’s content, Hilton is not only entering the lucrative wellness market but also setting a new standard for guest expectations. This move exemplifies a broader industry trend where wellness and hospitality merge, offering travelers more than just a place to sleep. They provide a holistic environment promoting mental and physical well-being, allowing guests to leave feeling rejuvenated and centered, ready for their next destination.