With over 15 years of experience shaping the UK’s visitor economy, Katarina Railko has become a key voice in the business events and hospitality sector. Having navigated senior roles in both the public and private sectors, from leading international sales activity for Leeds City Council to driving
The enduring challenge for historic venues lies not in their lack of stories, but in translating their centuries-of-old narratives into a language that captivates the fast-paced, visually-driven modern events market. This process requires a delicate touch, one that honors the past while embracing
Conventional wisdom suggests that a company enjoying a period of robust client acquisition and significant internal investment would maintain its leadership course, yet HTS has chosen this precise moment to strategically recalibrate its command structure. The appointment of a new managing director
In the high-stakes arena of brand experiences where fleeting moments must translate into lasting loyalty a recent acquisition signals a potential tectonic shift in how immersive events are conceived and executed. The strategic union of established brand experience group Strata and the creative
A recent landmark parliamentary inquiry has thrown a harsh spotlight on the UK's approach to business events, forcing a national conversation about whether the current strategy is fit for a globally competitive landscape. With the government poised to respond, the sector stands at a pivotal
With a rich background in the travel and tourism industry, Katarina Railko has become a key voice in the world of entertainment and events. Today, she joins us to discuss a significant shift from a major industry player, Lime Venue Portfolio, and its recent rebrand of a core service. We'll explore