Hilton is poised to significantly enhance its presence in Europe’s resort market by introducing four new franchise properties in Greece, Portugal, and Croatia under its Hilton Hotels & Resorts, Tapestry Collection by Hilton, and Curio Collection by Hilton brands. This expansion is set to take place over the next two years and includes the Hilton Mykonos Beach Resort & Spa and Sound of the Sea Karpathos in Greece, Casa de Sada Algarve in Portugal, and Hotel Preko Ugljan in Croatia. These new additions reflect Hilton’s strategy to broaden its global footprint, having already doubled its resort offerings in the past five years to over 350 properties worldwide.
Alan Mantin, vice president of development for Southern Europe, has highlighted the increasing global demand for high-quality resort accommodations, with Mediterranean destinations being particularly appealing to Hilton Honors members. In alignment with this, Nicole Tilzer, vice president of All-Inclusive & Resort Strategy, emphasized that the new resorts would offer serene coastal retreats combined with authentic, destination-inspired experiences. Guests can expect to enjoy Hilton’s signature hospitality, making these resorts highly attractive choices for travelers seeking relaxation and cultural enrichment.
The overarching trend in the travel industry is a growing interest among travelers for both relaxation and culturally enriching experiences. In 2024 alone, Hilton has launched 10 new resorts across the Mediterranean, thereby enhancing the benefits for Hilton Honors members, who can earn Points for their stays and experiences. This significant expansion underscores Hilton’s unwavering commitment to delivering premium resort experiences on a global scale, with a strong emphasis on the Mediterranean region’s allure. As the company continues to identify and develop new resort locations, travelers can look forward to more exceptional destinations that blend natural beauty with luxury and outstanding service.
