The article "Examining Patronage Intentions of Customers: A Case of Green Hotels" investigates how sustainability initiatives in the hotel industry influence consumer behavior and decision-making in a world increasingly focused on environmental issues. This study is particularly pertinent
The rapid rise in the number of foreign tourists visiting China has sparked an intensive focus on enhancing the overall travel experience for international visitors. China’s scenic beauty and rich cultural heritage have always been significant draws, but recent initiatives indicate a deeper, n
Hyatt Hotels Corporation has partnered with digital marketing firm Tambourine to launch the Event Experience Guide, a forward-thinking digital tool expected to revolutionize event planning within the hospitality sector. Announced in April 2023, this initiative aligns with Hyatt's broader
In a significant development for the global tourism sector, a new Environmental, Social, and Governance (ESG) framework has been introduced to standardize sustainability practices within tourism enterprises. This framework has been developed collaboratively by UN Tourism and the World Sustainable
Texas A&M University's Department of Hospitality, Hotel Management, and Tourism is undergoing a transformative shift aimed at aligning educational offerings with the evolving demands of the hospitality and tourism industry. These changes, spearheaded by the institution's College of
Marking a monumental milestone, The Oberoi Group, a leader in global hospitality, is celebrating its 90th anniversary with the introduction of The Oberoi Group Scholarship Programme. This initiative serves both to honor the legacy of its illustrious founders and to cultivate future leaders in the
